by Paige Lockwell
Beyoncé! One of our most iconic artists of female empowerment right?! Wrong.
The ‘Who Run the World’ star discusses her feminist essay “Gender Equality is a Myth!” by preaching that “unless women and men both say this is unacceptable, things will not change”, but does she really know what she’s talking about?
Many have been sceptical after her British Vogue interview in 2013, after defining the word feminist to “be very extreme”, and stating she was “a modern-day feminist” instead.
Yet three years later during her ‘Flawless’ tour in 2016 she states this ‘iconic’ feminist sign was “not for propaganda or to proclaim to the world that I’m a feminist, but to give clarity to the true meaning”, but does she really know the true meaning herself?
Beyoncé has been repeatedly vocal on her views through her co-funded campaign ‘Chime for Change’, and her clothing brand ‘Ivy Park’ as she states that, “I am mentally strong, and I wanted to create a brand that made other women feel the same way”.
Although not everyone is feeling these ‘amazing’ effects of the brand, including the young girls being exploited in Sri Lanka, who are treated like slaves earning only 44p an hour to create the clothing brand in a sweatshop.
Beyoncé’s spokesperson stated– “Ivy Park has a rigorous ethical trading programme” and they are “proud of our efforts in terms of factory inspections and audits”.
So maybe not empowerment for ‘all’ women then. But can her music be any better?
In her earlier works, the notorious “B-Day” (2006) album didn’t really reveal this hyper ‘feminist’ message either. Upgrade U was an iconic hit but didn’t display the most pleasing lyrics, “You need a real woman in your life/Taking care home and still fly” doesn’t really scream independent female more like domesticated housewife.
The lyrics don’t seem to get any better “When you in the big meetings for the mills/Take me just to compliment the deals”, completely objectifies women, but then attempts to reel it back by saying she’ll “split the bill” so I guess that makes it all ok!
The final lyric “Ladies that’s a good luck believe me” acts as this odd message of guidance for women, when really it sounds like more repression than empowerment. But the past is in the past right? Well…
Her ‘Beyoncé’ (2013) album is another whirlwind of conflicting messages. Her third track ‘Drunk in Love’ refences the distressing scene from Tina Turner’s biopic ‘What’s Love Got To Do With It’ (1993), through the lyrics “I’m Ike, Turner, turn up…Now eat the cake, Anna Mae/I said eat the cake”, which shows Anne Mae (Tina Turner) being brutally force-fed cake by her abusive husband Ike Turner. So why on earth would you ‘claim’ you’re a feminist yet glamourise and celebrate such an awful man?
It gets worse, her track “Partition” is the most contradictory and confusing song yet. The obscure seedy video basically shows Beyoncé as a stripper wearing nothing but her underwear performing in-front of Jay Z for his entertainment, with multiple women. If that doesn’t scream objectification I don’t know what does.
The repetitive chorus “I just want to be the girl you like”, referring to Jay Z as “daddy” accompanied with her odd sexual ‘performance’ acts as this sort of weird desperation for Jay Z’s attention which just looks and sounds bizarre.
To make it worse the ending lyrics spoken in French “Men think that feminists hate sex but it’s an exciting and natural activity that women love”, is just the weirdest part of it all, she claims she is a feminist yet is nothing more than a sex object having to seductively perform for a man’s entertainment, doesn’t really scream feminist to me.
To top it all off the repetitive derogatory chant “bow-down bitches” on iconic song ‘Flawless’ is just the icing on the cake, is this really as Jon Pareles calls it a “pro-feminist” album or just a mixture of really confusing messages?
Maybe 2016 was a bit better? Think again. Visual album ‘Lemonade’ might have been the worst out of all 3. Her hate fuelled album revealed some pretty vicious lyrics like “Today I regret the night I put that ring on”, as well as instructing her “ladies” to put their “middle fingers up…wave it in his face tell him, boy bye” on iconic hit ‘Sorry’ with reference to the Jay Z cheating scandal which happened a few years back.
Her third track “Don’t Hurt Yourself” refers to how she’d “Bounce to the next d***” if it ever happened again, as well as stating “Tonight I’m fucking up all your shit boy”, and “keep your money/I got my own”. Here, you would think this represents Beyoncé as this self-reliant, liberated female who isn’t controlled by any man, right?
Well the album was exclusively only pre-released on Jay Z’s music streaming site “Tidal” which earned him over 1.2 million user sign-ups, earning him roughly 12 million US Dollars within the first week, but remember she’s still an independent female!
Even Consequence of Sound fell for this hyper-feminist nonsense by branding the album as “Beyoncé fully coming into her own: wise, accomplished, and in defence of herself” even though she is completely controlled by her husband, even when releasing an album about how much she despises him. The irony…
The only celebrity to realise this feminist propaganda was ‘212’ singer Azealia Banks, as she called her out for her ‘poacher’ like behaviour towards women. Savage!
To make things even more bizarre her most recent album reverted to this strange cultivated image of a maternal housewife, as she changes her name to ‘Mrs Carter’ in her “Everything is Love” album in 2018, accompanied with Jay Z.
Beyoncé’s lyrics on their track ‘Heard About Us’– “why these bitches so mad for/They don’t want Yoncé on their door” and the repetitive chorus “put your hoes in their place/Bitch stay in your lane” doesn’t really reinforce this ‘women supporting women’ idea she attempted to ram down our throat in her previous album.
Rolling Stone branded the album by saying it “splendidly celebrates their family dynasty”, yet Jay Z’s lyrics on track ‘Apes***’- “you need me, I don’t need you”, sounds more like a family affair than a ‘dynasty’. Ironically this probably the only lyric out of all her albums that spoke some home truths.
Who runs the world?
Girls! Men according to Beyoncé.
- ‘slaves’ earning just 44p an hour making ‘empowering’ Beyoncé clobber: Available at: https://www.thesun.co.uk/archives/news/1176905/exposed-sweatshop-slaves-earning-just-44p-an-hour-making-empowering-beyonce-clobber/
- (1993) Directed by: Brian Gibson [DVD] USA: Touchstone Pictures